Brand Guidelines

Hi, these guidelines are to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements each use. To make any use of our marks in a way not covered by these guidelines, please contact us at and include a visual mockup of intended use.

Logo Usage


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The Fintech Innovation marks include the Fintech Innovation name and logo and any word, phrase, image or other designation that identifies the source or origin of any Fintech Innovation’s products. Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Fintech Innovation, or in a way that confuses Fintech Innovation with another brand (including your own).

Download Fintech Innovation Assets

Our brand assets can be downloaded from the Brandfolder.
If you should need higher resolution material, please get in touch with us.

Get Brand Assets

Fintech Innovation Logo


  • The colored version of the Fintech Innovation logo & wordmark can ONLY be used on a white background. If you are using the Fintech Innovation logo on any other background color, use either the black or white monochrome logo.
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  • Do not place the Fintech Innovation logo & wordmark over background colors that clash. If in doubt, use monochrome!
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  • When using the Fintech Innovation logo or wordmark with other logos and graphic elements, maintain a safety
    space that equals 200% the size of the square around the logo or wordmark.
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We politly ask that you don’t


    • Use any logos or similar imagery to represent Fintech Innovation other than what is found in the Fintech Innovation Brandfolder.
    • Rotate the mark & logo or alter its positioning in relation to the Fintech Innovation name Change the colors on the logo & wordmark
    • Overprint or obstruct any part of the logo & wordmark
    • Add special effects to the logo & Wordmark
    • Use old versions or any other marks or logos to represent
      our brand


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  • Visual design of your website of application

    You must not use, display, mirror or frame (including in meta-tags or hidden text) Fintech Innovation websites, or any individual element of Fintech Innovation’s websites, Fintech Innovation’s name, trademarks, logos or other proprietary information, or the layout and design of any page or form contained on a page.

  • Naming

    Do not register a domain containing “Fintech Innovation” (including misspellings, transliterations or similar variations) if it could make people think that Fintech Innovation provides or officially supports anything offered from that domain. That would be very uncool.
    Do not apply for a trademark with a name including “Fintech Innovation”, the Fintech Innovation logo, transliterations or similar variations thereof.

  • Merchandise

    Please note that we generally don’t permit use of our marks on merchandise.
    Do not use the Fintech Innovation name, the Fintech Innovation logo, or any other confusingly similar marks on any apparel, product, toy, or any other merchandise.

  • General Info

    By using the Fintech Innovation marks you agree to follow these guidelines as well as our Terms of Service and all our rules and policies.
    Fintech Innovation reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion.
    For further information about use of the Fintech Innovation name and trademarks, please contact